Is Beauty Pie The Next Cult Favorite Or A Total Scam?
But even I can admit that the beauty subscription craze has gone a bit too far, and Beauty Pie, the latest brand/subscription service to enter the beauty world, may be proof of this.
Beauty Pie is a bit different than your typical beauty subscription service. Instead of sending you a box or makeup bag filled with samples every month, you pay a monthly fee of $10 a month to gain access to Beauty Pie products, which they say are luxury-grade products that rival that of Dior, Guerlain, Marc Jacobs, and other well known designer beauty brands. By paying the monthly fee, you are then able to buy the Beauty Pie products, which range from foundations to lipsticks, for highly discounted rates, like $2.46 for a lipstick that they charge non-members $25 for. The $10 a month is a separate fee, though, so you are paying that plus the price of whatever you are buying that month.
Now, I haven't been able to actually play with any of the products, but if you are looking for an extensive review of Beauty Pie products, packaging, and formulas, I recommend checking out Fleur De Force's Beauty Pie Review video. She received a press kit from them and gives a seemingly honest review of the products and their worth.
What it ultimately comes down to is how often will you be buying products, and whether or not you have a spare $120 to spend just to gain access to the products. Not only that, but whether or not you like the products and they work for you, which you can only tell my ordering them since you can't go to any retail store to check them out. For people dedicated to beauty products or who love trying new things, $120 just to gain access to only one brand sounds a bit constricting. I know that if I'm paying $120 for something, I want high-quality products, possibly from different brands, and lots of variety.
As of right now, Beauty Pie has two different foundations, a mineral serum and their medium coverage Great Skin Foundation, both of which come in eight different shades ranging from light to dark, two different concealers, in compact and stick form, which come in four shades, and one primer. They also have two highlighters (a cream and a powder formula) in one shade, one bronzer in only one shade, a powder blush in three shades, something called the One Powder Wonder, and a setting powder in four shades. They also sell a brush kit that includes six brushes (foundation, face powder, cheek contour, eyeshadow, crease, and brow/eyeliner).
For eyes they have three different eyeliners, a kohl, a gel pencil, and a marker, all of which come in just black, three different mascaras which also come in just black, and one brow pencil that comes in three shades. For lips they have one lipstick that comes in eight colors ranging from pink to pink nude with one red and one purple shade and two finishes, matte and satin, as well as two lip glosses, one that has a shine finish with seven shades from brown to pink with one deep purple-red, and one that has shimmer with four shades, a purple, two nudes, and two pinks. There is also one gel lip liner in six shades, one pink, one brown, one red, and three variations of purple.
My first reaction to this line up is that it is a bit underwhelming for a brand saying that they are delivering you the luxury experience for less. They have no full coverage foundations, and not nearly enough shades to please all skin tones, especially not darker skin tones, and their other face products have either one for a few shades that will definitely not fit every skin tone. Their eye products also lack variation and color, and they have no eye shadows. Their lipsticks are a little more varied, but not enough to warrant a $120 entry fee.
I'm assuming that someone paying $120 a year plus the price of every product they buy will not have a lot of money left over in their budget to buy any other products, and this brand down not have enough products or variety to be able to live entirely off of only what they are selling.
Personally, I'd rather just go to Sephora, where I am paying full price for my high-end products, but I can also test them in-store, earn points towards their awesome Rewards Bazaar (I will get enough for one of those fancy Backstage Experience trips one day!), there are hundreds of products to choose from, and I can make easy returns on products that I change my mind on. This seems like a scenario where typical online shopping and old fashioned brick-and-mortar stores trump the beauty subscription trend.
Main Photo Courtesy of Beauty Pie